Elixir of Beauty

Fresh Water is Beauty’s and Youth’s best friend

Total body water content right after birth is 95%. This percentage comes down to 70 as we grow older, because our body systems are unable to conserve quantities of fluid throughout the years.

After the first 30 years of our life, the body loses another 10% of its water content, which causes sensitivity to dehydration and skin ageing.

Our skin is 70% water and its cells tend to block water, creating a shield against dehydration.

Our skin is affected by: climate, stress, central heating, air conditioning etc – so drink plenty of water to flush out toxins that affect the ageing process.

Water keeps skin healthy and makes you look & feel good!

Drinking plenty of water hydrates the complexion makes the skin smooth and soft, not prone to wrinkles. Water stops the skin from drying out, plumps out fine lines of expression and wrinkles and helps prevent spots.

Water is a fantastic beauty treatment and it is more effective and cheaper than any beauty product, which cannot substitute adequately the moisture of the skin tissues.


How much water should you drink every day?

Everyday we lose water through breath, perspiration and urine. For our body to function properly, we must replenish its water supply by consuming fresh water, beverages and foods that contain water.

Food usually accounts for 20% of the total fluid intake, and 80% comes from fresh water, juices, refreshments and beverages.

Nutritionists advice that men should consume roughly 3.0 litres (about 13 cups) of total beverages a day and women 2.5 litres (about 10-12 cups) of total beverages a day. Your water needs depend on many factors but you will typically replace the lost fluids if you consume 2 liters of water or other beverages a day (a little more than 8 cups) along with your normal diet.

Children should drink approximately half this amount, depending on their age. You may need to modify your total fluid intake depending on the climate and how active you are. Coffee, tea and alcohol have a diuretic effect followed by a period in which the body becomes dehydrated. Therefore, follow your daily cups of other beverages with plenty of glasses of cool, refreshing water.

Factors that influence water needs:

  • Exercize
  • Climate and altitude
  • Health status
  • Pregnancy and breast-feeding
  • Medicine, alcohol and smoking

Content based on: Water Quality Association (WQA), International Water Association (IWA), World Health Organization (WHO), American Dietetic Association (ADA) and American Heart Association (AHA).